Profile

Conversion Rate Optimisation Specialist

Helping brands turn more traffic into measurable growth.

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Process

  1. Understand the Opportunity

    Identify where your website or funnel leaks conversions through analytics, user research and goal mapping.

  2. Design & Test with Precision

    Design, build and implement experiments that target high-impact areas and generate clear, reliable results.

  3. Analyse, Optimise, Scale

    Review data, extract insights and scale what works for sustainable conversion growth.

About

Here is a brief background.

After graduating in Economics and Politics from the University of Edinburgh, I started my career as a full-stack developer, building websites for agencies and private clients. Over time I became more interested in how those sites performed, which led me to specialise in Conversion Rate Optimisation.

I’ve since launched and analysed hundreds of A/B tests across different industries, working with some of the largest clients in the UK. My work has consistently maintained a top-tier win rate, driven by a focus on clear hypotheses, accurate data and persuasive design.

With a background in full-stack development, I bring a strong technical and analytical edge to CRO. I combine coding expertise with data analysis and AI-driven insights to identify opportunities, validate ideas and deliver measurable improvements in website performance.

Traits

  • Work Ethic
  • Analytical
  • Data-driven
  • Trustworthy
  • Collaborative
  • Result oriented

ServicesI help teams turn more traffic into revenue through practical, data-driven optimisation. Here’s how I typically work with clients.

CRO Audit & Strategy

A practical review of your funnel that highlights the biggest conversion opportunities and a clear plan to act on them.

  • Heuristic analysis and data review
  • Prioritised opportunity map
  • Roadmap with quick wins and strategic tests

Experiment Design & A/B Testing

Design, build and run experiments that target the highest impact areas, with clean implementation and reliable readouts.

  • Hypothesis creation and test briefs
  • Front‑end build for test variants
  • Monitoring, analysis and decision rules

Analytics, Tracking & Research

Set up accurate tracking and gather the insight you need to make better decisions, faster.

  • GA4, GTM and event design
  • Heatmaps and session recordings
  • User research, polls and surveys

UX & Persuasive Copy

Improve clarity and reduce friction on key pages so more visitors move forward.

  • Landing page and form optimisation
  • Offer framing and social proof
  • Messaging, microcopy and validation cues

AI‑Assisted Analysis & Insight

Use data analysis and AI tools to uncover patterns, prioritise ideas and forecast impact.

  • Opportunity scoring models
  • Pattern detection across segments
  • Test ideation support and QA

Dev Collaboration & QA

CRO still involves coding. I work closely with engineering to ship changes safely and quickly.

  • Clean, reviewable code for variants
  • Accessibility and performance checks
  • Rollout support and handover

Contact

Let's work together.

London, United Kingdom

luukbrown@gmail.com